Paul Saraceno is a food and product photographer based in Boston, Massachusetts. With over 25 years of experience, Paul has consistently created stunning images through his meticulous craft and deep relationships with creative directors, food stylists and prop/set designers. His image for Fage Greek Yogurt commercial has won him the Food & Drink category of Spotlight Awards 2022.
Production Paradise: Tell us about the winning image – the idea behind it, how was it shot?
Paul Saraceno: This was one of many during a 5 day shoot for Fage Greek Yogurt. Very simple overhead setup. Credit goes to the food stylist Sunny Ricks, prop stylist Verne Cordova and Creative director Joanne Reeves.
Production Paradise: How do you feel about winning the Category Prize of Spotlight Awards 2022?
Paul Saraceno: Pretty cool.
Production Paradise: What makes your photographic style stand out?
Paul Saraceno: Lighting – the colors and shapes are endless. Bringing it all to life is very satisfying.
Production Paradise: Where do you draw your inspiration from?
Paul Saraceno: Collaboration. Working on these food projects with a talented team is like a great meal with family and friends.
Production Paradise: How did you end up behind the lens? Tell us about your career path.
Paul Saraceno: I was a 19 years old serving in Vietnam. On base there was a place you could take your film and process and print your own work. I learned a lot from the guy running the lab, we became friends and when his tour was over, I was asked to take his place. That became my second job and how I spent the remainder of my nights in a war zone, learning and sharing photography and life.
Production Paradise: What do you think is necessary to become a successful commercial photographer?
Paul Saraceno: You must be able listen, understand what is being asked of you, communicate with your team and get to work.
Production Paradise: If you weren’t a photographer, what would be your alternate career path?
Paul Saraceno: Who knows.
Production Paradise: We believe you are not resting on your laurels – what are you working on now?
Paul Saraceno: More video work.
Production Paradise: Spotlight Awards had a judges’ panel composed of potential clients for commercial photographers – did that influence your choice of image(s) selected for your entry?
Paul Saraceno: Of course.
Production Paradise: What made you want to participate in these Awards?
Paul Saraceno: I’m 71, love what I do. Just thought I should try it once. Thank you judges and Production Paradise.
We thank Paul for taking his time to share his experiences with us! If you want to see more of his work, visit his member page or his website.
